A story recently (and mistakenly) claimed that Bruce Willis was looking to sue Apple for the right to pass on his “extensive” music collection to his children when he passes away. The background to this story is that purchasing music, video and books on services like iTunes and Amazon means you are licensed to use that content and don’t actually “own” a copy in the traditional sense or the right to copy it and share it with others (like the mix tapes some of the older ones amongst us will remember!). While the Bruce Willis story was later found to be largely made up, this does raise an interesting point regarding do you actually own your content in the cloud?
Furthermore if your content is important to you, you want to always be able to access your content when you need it and know where it is. Content stored in the cloud can be stored anywhere in the world and services can be severely impacted by the likes of power outages or even natural disasters. For example, users of Dropbox were affected in July this year after a storm took down out its servers in one of Amazon’s datacentres in Virginia. The fact is that keeping content in the public cloud is no guarantee that it will always be available or 100% safe.
But there is an alternative. Home users can now make use of their own personal cloud that lets them access their own files stored at home from any location over the internet. Furthermore, you can be sure that the content you own is yours to share with whoever you choose and that you know exactly where it is at any time. You can still benefit from all the perks of the cloud, just with a more personal touch.