D-Link’s HUGE Black Friday deals

The term “Black Friday” was coined in the 1960s to mark the kickoff to the Christmas shopping season. “Black” refers to stores moving from the “red” to the “black,” back when accounting records were kept by hand, and red ink indicated a loss, and black a profit.

Black Friday deals in the UK are no longer a new thing. The phenomenon of this long weekend (with the following Cyber Monday playing a big part too) has been a part of the British shopping psyche since 2014, and it’s even forced the traditional retailers to change the way they’re selling.

It’s also meant that Christmas shopping has changed as well, with the last five Black Friday periods being the biggest spending Britain has ever seen, and this year’s black Friday UK deals are very likely to smash the record again – and you’ve only got 10 days to plan with the official day falling on 23 November 2018.

In 2017, Black Friday online sales started from early November.  Black Friday deals are likely to be promoted across all major retailers, from the likes of Amazon, Argos and Currys to John Lewis, Debenhams and House of Fraser. There will be a whole host of deals on offer, so make sure you’re clued up on all things Black Friday before you hit the shops.

Luckily D-Link has it’s own Black Friday deals with 30% off rrp allowing you to enjoy all the other goodies you pick up this year and make sure they are safe and sound when you go on your Christmas holiday. Be sure to pick up one of our smart-plugs, cloud wire free cameras or next-gen super fast gaming routers!

D-Link’s 2018 Back Friday hot deals!

Feeling the pain of Wi-Fi deadzones? I am. Add the new D-Link Covr Dual Band Whole Home Wi-Fi System to your home tech. The mesh network aims to eliminate Wi-Fi deadspots and offers a single, stable network across your home of office for diverse range of connected devices, including smartphones, smart television sets, and smart bulbs among others. Now only 146.99!

With two stylish and discreet Mini HD Wi-Fi Cameras (DCS-8000LH), you can keep an eye on more of your home, kids or pets from anywhere, at anytime! 16 feet night vision with sound and motion-sensing technology gives you peace of mind and around-the-clock surveillance. Now only 34.29!

Free cloud storage and a 137 degree wide angle lens makes this camera a brilliant option for day and night monitoring of all your precious belongings. Now only 60.19!

Need to speed up your broadband in the office? The DSL-320B ADSL2+ Ethernet Modem is a high-speed broadband modem which connects to any computer with an available Ethernet port, or to a broadband router to share high-speed Internet access with your team at the office. Now only 6.99!

Get extra time in bed and turn your appliances on with the D-Link Smart Plug. The mydlink Wi‑Fi Smart Plug allows you to connect any home appliance with your Wi‑Fi and control it from your phone or tablet through the free mydlink™ app. Now only 20.97. Click here for the deal

These are just a few of our favourites, visit D-Link’s UK shop for the full list of Black Friday Deals and may your shopping bags be as stuffed as you are!

Importance or reliance on wireless and connectivity

Now despite the fact that many of us have experienced life before Wi-Fi, it has now become almost impossible to think about life without it. We can probably take a break from family, friends, chocolates and 4% are even willing to give up showers but we can’t seem to take a break from our obsession with the online world. It has become apparent that only 3% of the UK would be willing to give up good Wi-Fi for a week, however, for the rest of the 97% – it is necessity.

Once the world got a taste of the internet, there was no going back. The world started to demand easier access and speedy services. Society started to rely on their devices to connect and communicate to the outside world from the comfort of their own homes, as handwritten letters became emails and texts, extensive lines at the local bank restored to online banking apps. There was certainly no looking back.

According to Dr. Abraham Maslow’s famously published title ‘Hierarchy of Needs’ in 1943, the basic essentials included food, water and warmth however it is argued that Wi-Fi is now a basic need and although many of us will think this is absurd, ask yourself this – can you survive days without the internet? This begs another question: how does Maslow’s hierarchy of needs manifest today?

 

 

 

 

 

 

 

It is hard to deny that the feeling of love and belonging has been essentially addressed by technology. Social media has had a huge impact to communicate and share with our loved ones, whether that’s sharing our thoughts on twitter, photos of our friends and families on Facebook and the food we eat on Instagram but nonetheless it’s also an essential factor in the business world. It is said that faster internet connection for any business will help actualise greater profits – we are connected now more than ever.

Wi-Fi connection is an important relationship in itself. There is nothing worse than bad Wi-Fi connection and more than 1 in 3 Brits experience bad connectivity once a week or more and no matter how many times you will turn the router on and off again, sometimes it seems all hope is lost.

Wi-Fi connection can be determined by surroundings we cannot help. Many times it can simply be the construction of the house or where the router has been positioned and for these cases, we have an answer. Mesh solutions. Mesh solution means that there is only one SSID that the devices are connected to throughout the house and with its built-in smart steering technology of Wi-Fi – this eliminates the need for multiple powerline and/or range extender devices. You’ll stay seamlessly connected when moving room to room or changing floors and even bringing the internet with you into your garden!

This is the D-Link Covr AC1200 Dual Band Whole Home Wi-Fi system and you can purchase this on: https://amzn.to/2MQ6q16

Moral of the story: Good stable Wi-Fi connection does improve our lives.

Who’d Have Thought That The Smart Home Would be Such a Mesh.

The TV is working perfectly, the front door is open, someone’s got the oven on and everyone’s doing their own thing.  Things are getting meshy

Picture the scene. Mum has arrived home everything seems too quiet. Mum doesn’t like it. She suspect there’s something going on. And then she spots the signs.

There’s an unwatched pot on the stove – but it turns out Dad is monitoring it from another room.

Somebody has left the backdoor open. There’s an innocent explanation for this too, because DD (dear daughter) has got the whole situation under control. She’s watching TV with her friends while keeping an eye on Molly, the family Cockerpoo, through her iPhone. Molly heard a squirrel but she who can’t make her mind up if she want to come in or go out. Once she has made her mind up, DD will close the door with a few commands on her phone. Then let her back in again, as and when.

Meanwhile DS (Dear Son) has invited all the world and his friend around to witness him playing World of WarCraft. Virtually. He’s over-clocked his computer to get the full processing power needed for competitive gaming on a global battle field. Mum is pleased to see, on the house power management system, that everything is under control.

Meanwhile Granny is on a video conference with her friend from the drop in centre. It’s amazing how easy these systems are now. Gran had more trouble adjusting to decimal currency than she had with this new Zoom video system.

The place is spotless, and the air has never smelt fresher – but that’s not down to anyone here. That’s down to the robotic vacuum cleaner that pushed itself to the limits earlier on today. Once the robo-hoover had finished, it told the air conditioning system. They talk regularly and seem to be striking up a close working relationship. Mesh brought them together and now their Internet of Things relationship is more than just a sum of their parts. They are a team – and a very smart one at that too.

Everything is tidy and to most people it would seem like a model home.

Does Mum agree? “Boy, this place is a Mesh,” mum exclaims.

That is high praise indeed.

A Mesh, you see, is the new slang for a house that is in perfect working order, which displays absolute cohesion. It dates back to July 2018, the date of the invention of a seamless system of Wi-Fi called Covr.

That was last week which, we hardly need reminding, is a long long time in the Internet Age.

Shall we remind ourselves how we got to this point?

A mesh, in technical terms, is a fine network with infinitely small cells, enabling it to thoroughly cover an area. The cells are independent and yet capable of interaction. The Mesh became synonymous with a Wi-Fi network packed with many tiny cells, which gave the network the capacity to address entities on its network with great detail. Mesh was initially a generic term, but it is associated with D Link, a pioneer in this field.

It was D Link’s Covr offering which brought seamless Wifi to the smart home. How? That’s too complex to describe in full, but the short answer is that it created more channels of communication, widened the spectrum and made the speed of interaction quicker.

This was all part of the Wave 2 incarnation of Wifi (or 802.11ac, for those of you interested in standards).

The most exciting aspect of this was the use of MU-MIMO, a mode of communication that is capable of supporting Multiple Users, across Multiple Inputs and Multiple Outputs.

To imagine the difference this makes, picture a bank with only one very old teller sitting at one counter. Now image that arrangement has been upgraded so there are four tellers and each is capable of multi-taking so they can service four separate queues at once. This increases the speed of through sixteen times. Mu-MIMO has the same effect, only a lot faster.

Some won’t even know what a bank tell it, because nobody goes into the bank anymore. They are all jumping on the Wifi at home and accessing their bank accounts at speeds of up to one gigabyte per second.

D Link’s Mesh has got everything under Covr.

Welcome to the year 3018

Why wait for tomorrow’s technology when you can have it now? Over 41% of Brit’s think that Smart Home sounds like something for the future. The good news is, it’s here now. Early adopters have been enjoying voice activating their favourite devices since the introduction of market leaders such as Amazon Alexa and Google Home Assistant. That’s why we are integrating our most popular devices with both ecosystems.

Whether you’re wondering if you turned your hair straighteners off this morning, or want to have the ease of checking in on loved ones when you’re out and about, a Smart Home set up is sure to bring convenience and peace of mind into your life.

D-Link are dedicated to providing real life solutions to everyday problems, which is why each product in our Smart Home range is tried and tested by families across the UK. Our extensive experience with the Home Security market means our cameras are trusted by thousands to keep a close eye on their most prized possessions. Partner this with our ever popular Smart Plug, and you’ll feel like you’re in 3018 in no time.

Why wait? Save time and put your mind at ease. Get Smart with D-Link.

 

To see our full range – visit our website.

Leave your worries behind this Easter as you take your home on holiday

It may be hard to believe that we are nearly a quarter of the way through the year and we’re already approaching Easter time! Not only does this mean the beginning of Spring, an excuse to eat lots of chocolate, and an opportunity to spend time with family as the kids are off from school, but many of us may also be looking forward to enjoying some time away in the sun. While holidays should be a relaxed affair, they can sometimes cause anxiety due to thoughts such as ‘Did I shut all the windows?’ ‘Is the house secure?’ and ‘What if I left the oven on?’  At D-Link, we appreciate that holidays should strictly be a time for fun, family and refreshment, and thankfully due to our latest innovations in home security technology, we hope that that worries about your home will be the last thing on your mind this Easter.

Our recent research discovered that 59% of respondents that said that they would worry less about what was happening at home while they’re out and about if they could monitor it on their phone. It’s clear to understand why, as the ability to keep an eye on what’s going on would give consumers much greater peace of mind, whether this is to ensure the pets are being properly looked after by the pet-sitter, to check the older children aren’t throwing parties or to just generally be assured that everything is OK in your absence.

D-Link’s two new indoor cameras, the DCS-8000LH Mini HD Wi-Fi Camera, the DCS-8100HD 180 Degree WiFi Camera and the newly launched outdoor camera, the DCS-2670L full HD 180 Outdoor WiFi Camera which is robust enough to withstand dust, rain and snow, make all of this possible as they can work effortlessly with the recently revamped mydlink app.

The cameras provide a simple solution that enable users to monitor both the inside and outside of their homes at all times in 1080p Full HD resolution. Featuring motion and sound detection, they can instantly record any sudden movement or activity, and send video alerts to a user’s phone. They even feature a night-time mode for round-the-clock home monitoring and peace of mind.  You can access, control, view and share content from all of the D-Link cameras in your home on the phone app, which can be controlled, automated and monitored from a personal account – creating your own home cloud, accessible from anywhere.

So don’t worry about going away and enjoy a truly care-free and relaxing holiday this Easter as you remain assured by D-Link that your home is easily viewable, no matter where you are.

Shop the whole range here.

 

Meet the team: Monika Cichowska

Tell us a little bit about your role at D-Link and what your day to day responsibilities look like?

I joined D-Link 4 years ago as an SOP Administrator and over the years my role has developed. As a Supply Chain Analyst my duties include data processing, inventory planning, and co-ordinating with other departments to support the UKI team.

What is your proudest – none work/academic related- achievement?

Last year I entered a Taekwondo tournament despite having just 6 months training. After three fights, I went on to pick up a gold medal for ladies sparring. It’s the first time I’ve been featured in the local newspaper for my achievements!

 

If you were a chocolate bar which one would you be and why?

I would definitely be a lion bar as I am fiery, and a bit nuts.

 

If you could create a new technological device that could do anything what would it be and why?

If only someone could make a machine that would filter what I say so I wouldn’t have to blame it on the language barrier!

What would be the soundtrack to your life?

 “Man in the mirror” – Michael Jackson. As well as being a great song, the lyrics remind me that “If you want to make the world a better place, take a look at yourself, and then make a change”

If you had to trade places/ positions with someone in the office for a day who would it be and why? 

Jatin or Craig so I can finally understand all the technical stuff they talk about.

Where is your favourite place in the world to visit?

I’ve always wanted to go to India, to experience its rich culture, food and to gain a different perspective on life.

Do you have any hobbies? 

I joined Taekwondo club last year and I love it – the classes, people, and sparring competitions. You can learn so much about yourself and push yourself to the limit.

If you could go back and give your younger self one piece of advice what would it be? 

Don’t fear what you can’t influence.

 

Tell us an interesting fact/ joke/ your favourite quote/poem

My partner is an expert in “interesting” facts so I will leave that to him 😉 I will stick to quotes. “If you think something is impossible don’t disturb the person who is doing it”

Do you suffer from Wi-Fi withdrawals?

If you think that you can’t cope without Wi-Fi, you’re not alone! Recent consumer research conducted by D-Link found that 95% of respondents agreed that they couldn’t bear to stay disconnected from the internet at home for just one week. Our research explored consumer insights into Wi-Fi black spots around the home and consumers’ reliance on a quality Wi-Fi connection. More specifically, we asked consumers what they would be most prepared to sacrifice for a week, from a range of options including Wi-Fi, alcohol, exercise, showering, coffee/tea, holidays and more. The results of the research, interestingly, found that other than heating/air conditioning  – or one of their fingers – good internet Wi-Fi coverage everywhere at home, was the least likely thing that respondents would be willing to give up for a week!
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Therefore, it is evident that in today’s digital society many of us are heavily reliant on a good, steady internet connection, whether this is for work, shopping, streaming TV shows, staying connected via social media, gaming, or general internet browsing. However, despite this high demand for a good quality Wi-Fi connection, our research also found that nearly a quarter of respondents across the UK believe they suffer from poor Wi-Fi and Wi-Fi blackspots at home, with respondents experiencing, on average, poor connectivity and Wi-Fi Blackspots at home three times per week, with some of the worst-affected areas in the U.K being Edinburgh and Bristol.

Luckily, D-Link has a solution to ensure that you do not have to deal with this frequent but frustrating problem – the recently launched DIR-878 EXO AC1900 and DIR-882 EXO AC2600 MU-MIMO Wi-Fi Gigabit Routers. Both have been specifically designed to meet the needs of the ever-increasing demand on home routers. The routers effortlessly offer all-encompassing Wi-Fi coverage with the help of Smart Beam technology, enabling users to connect effortlessly from around the house, while the router does the hard work, steering signal to where it is most needed. Couple this with MU-MIMO technology, and the frustrations of Wi-Fi black spots and a consequently a lagging, slow Wi-Fi experience in the home, can be left behind!  Why not see for yourself why the routers make the ideal choice for any household that is heavily reliant on a good quality Wi-Fi connection, by learning more here.